Whats New
spotlight
Creative Forming’s Rapid Prototyping Takes Center Stage at Package Design ’07 in Orlando
Packaging Strategies honored Creative Forming’s pioneering achievements in rapid prototyping with an invitation to speak at Package Design ’07 – the industry’s premier conference. Held in Orlando, Florida, this year’s event brought together approximately 160 packaging and design professionals to discuss and share the latest innovations and trends in packaging design concepts.
Mike Domanik, Creative Forming’s Vice President of Sales and Marketing was personally invited by David Luttenberger, Director of Packaging Strategies to share Creative Forming’s comprehensive experience and success with rapid prototyping.
According to Luttenberger, several companies had requested Packaging Strategies to address speed-to-market issues. Creative Forming’s expertise in the area of increased speed-market through rapid prototyping was a suitable and timely fit for Package Design ’07.
“Rapid prototyping technologies are a key enabler of speed-to-market, and when applied as an integrated component in package design, they become a structural and graphic package designer’s best friend,” said Luttenberger.
Understanding design issues large companies face and having techniques that compress the development time is critical in today’s competitive marketplace. Mike discussed in detail Creative’s prototyping capabilities that include both virtual and rapid prototyping technologies. He presented ways for packaging engineers to help sell their concepts to marketing through the use of the latest imaging technologies that bring concept to life. He showed how the use of photorealistic rendering capabilities enhanced with animation can reduce the prototype iteration process by 30%.
The prototyping technology that Creative Forming demonstrated at Package Design ’07 generated huge interest among design firms and designers in attendance. The prototype examples Mike presented helped attendees recognize and accept prototyping as a tool that can easily be used to build service offerings and create a competitive advantage for brand-owners.