spotlight | President and CEO of Creative Forming featured in marketing campaign for Fond du Lac County |
Glen Yurjevich, President and CEO, Creative Forming, Inc. is featured in a new marketing campaign aimed at creating interest in and awareness of Fond du Lac County as a viable location or expansion option for a variety of businesses.
The program consists of three direct mailings, with each postcard featuring a prominent business leader from the area. Glen Yurjevich of Creative Forming, Jim Hubbard of Mercury Marine, and Josefina Baltodano of Marian College are the three area executives chosen by the Fond du Lac County Economic Development Corporation (FCEDC) to bear testimony to the many advantages that Fond du Lac County offers businesses.
The campaign theme centers on the strategic game of chess. The headline “Fond du Lac County, Wisconsin. Your Move.” reinforces the chess theme. The postcards will be mailed to a targeted list of recipients, which include real estate consultants, site selectors and other key decision makers and influencers. The direct mail campaign will culminate in April with the mailing of a single chess piece which will drive the recipient to the FCEDC website. The web page will provide relevant data about Fond du Lac, including demographic and quality-of-life information.
Creative Forming, located in Ripon, Wisconsin, is a stellar example of a local business that has grown into a world-class thermoforming solutions company. Its success can be attributed to the quality and dedication of the highly trained workforce available in Fond du Lac County. Creative Forming offers state-of-the-art extrusion expertise and custom thermoforming solutions to the consumer products, food packaging, and food service industries throughout the United States.
Download postcard as pdf (232kb)